Gorkana Insight & Analysis Team
SME energy supplier Opus Energy briefs Bottle to increase brand awareness
Opus Energy, an energy supplier for UK SMEs and corporate enterprises, has hired Bottle to lead its external comms programme.
The brief will target the SME market, with Bottle promoting Opus' energy offer to start-ups, entrepreneurs and more established SMEs across a range of subjects.
Bottle will also support Opus as it continues to offer advice to businesses around issues such as Brexit, productivity and access to finance.
The account will be led by Holly Tyzack, head of editorial at Bottle.
Tyzack said: "Opus Energy is a leading name in the energy sector and we are delighted to be working with such an informed and developed brand. Its owned channels, such as the brilliant Opus Energy Gift website gives us an established platform to build on and comment on pressing issues affecting businesses today.
"The team will use its energy sector knowledge combined with its SME and business expertise to engage Opus Energy in debates affecting UK businesses and enhance its already stellar reputation by showing it to be a leading thought leader in its field.”
Lynn Morrison, head of business engagement at Opus Energy, added: "We are ready to drive forward our external communications across a range of audiences and media. Bottle has proven experience in the SME, corporate trade and national media and this results based success is something we wish to replicate in our communications. We are excited to adopt the new Bottle Newsroom approach and see our content evolve, both reactively and proactively by working in partnership with the agency."