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Gorkana's Christmas Pitching guide: 8 top tips on how journalists want to be pitched to
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With the final news alert for the year, Gorkana rounds up key learnings from our journalist interviews and media briefings over the last six months to help you get the coverage of your, and your clients', dreams.

2 years ago in General Features

THE WEEKLY GORKANA BRIEF

A round-up of the essential highlights from the main PR and media stories, features and events content on Gorkana News this week.

2 years ago in General Features

60 seconds with Charlie Methven, Dragon Advisory

Charlie Methven, founding partner of Dragon Advisory, on how PRs should be more like management consultants, having the intellectual ability to go toe-to-toe with hedge fund bosses and people's "laughable" disregard of the Daily Mail.

2 years ago in General Features

Top 5 tips for prioritising social media monitoring and analysis in PR and comms

The growth of social media in scale and influence has challenged brands and businesses externally and internally. As business has adapted, the social media role of the PR and comms professional can become ill-defined. However, social media cannot be neglected by PR and comms teams, insists Gorkana’s head of digital, Alistair Wheate, as he revealed his top five tips for PR and Comms teams when monitoring and analysing social media in a Gorkana webinar this week, *writes Matt Peake*.

2 years ago in General Features

Join Gorkana for an exclusive financial services and fintech panel debate on Thursday 26 November

Gorkana has a final few places available at Thursday's (26 November) financial services panel event on how fintech disruption is challenging the comms industry, featuring City AM's editor Christian May, 'unbank' Ffrees' founder Alex Letts, and LaSalle Investment Management's Christina Sandkühler.

2 years ago in General Features

THE WEEKLY GORKANA BRIEF

A round-up of the essential highlights from the main PR and media stories, features and events content on Gorkana News this week.

2 years ago in General Features

OPINION: Threepipe's Jim Hawker on PR reputation: Embrace the "new world order" on the comms battleground

This week's PRCA report on in-house departments revealed some worrying trends for the industry, according to Threepipe's Jim Hawker. However, he thinks the industry can keep its place in "the new world order" if it faces up to three key areas of competition.

3 years ago in General Features

Join Gorkana for an exclusive briefing with Euromoney on 3 November

Gorkana has a final few places available at Tuesday's (3 November) exclusive media briefing with Clive Horwood, Euromoney's editor.

3 years ago in General Features

60 seconds with Rowland Barran, M&C Saatchi PR

Rowland Barran, head of corporate at M&C Saatchi PR, on being a terrible cook, the enjoyment of creating "courageous" campaigns and the misconception that corporate comms is all about protection.

3 years ago in General Features

How challenger banks should challenge the government if they want to get their message across

As challenger banks continue their concerted lobbying campaign against the government and the bank surcharge introduced in the summer Budget, Ross Gillam, senior consultant, capital markets and corporate affairs at Instinctif Partners, explains that developing a constructive way forward is key and explores what communication tactics these challengers should consider ahead of the Autumn Statement.

3 years ago in General Features

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