Gorkana Insight & Analysis Team
New digital marketing agency OneFifty launches with founding clients including O2 and Virgin Active
Brands2Life’s Katie Buckett and Alex Pearmain have launched a new social and digital marketing consultancy OneFifty with backing from consumer brand agency Hope&Glory PR.
The new agency will work with marketing, brand, communications and customer service teams to provide data products, and help develop socially driven strategies.
Buckett is a digital brand comms specialist, with experience working both in-house and agency-side for global and UK organisations. She began her career within Vauxhall’s marketing comms team and has run social teams across a range of sectors including consumer technology and professional services.
Pearmain has experience in social media, service, comms and digital marketing teams as both a consultant and client. He was also the first head of social media for O2.
Both Buckett and Pearmain worked together at Brands2Life before setting up OneFifty.
Financially backed by Hope&Glory, the agencies will remain separate, with OneFifty based in Shoreditch, London. Buckett and Pearmain plan to have a full-time team of four by February and are actively recruiting.
Jo Carr, co-founder of Hope&Glory, said: “As a standalone agency, OneFifty came to us with a very strong proposition designed and built for the future needs of clients in the digital and social arena. At the same time, both sides felt that combining the data-led strategic approach OneFifty takes with the creatively-driven approach of Hope&Glory would also be a compelling offer to clients we might share in the future.”
Buckett said: “The backing we have secured from Hope&Glory gives us a great start. It means that we can have the approach and intensity of a start-up, but with the resources and ability to recruit of a consultancy two-years into its development. The way we have structured the partnership means that we can remain independent in culture, team, clients and approach.”
Pearmain added: “Our ambition is to work with amazing people who want to be architects of what comes next – clients, colleagues and creators of social and digital experiences. This isn’t going to be achieved by what has gone before, but through a different way of doing business.
“This comes from both what we do and how we do it: creating an environment in which to perfect the right skills and approaches, and offering both to consult and provide data products, to drive more informed decisions.”