Becoming as quantitative as you are creative
This event occurred on Monday 12 May 2014.
Gorkana Group and Booz Allen Hamilton hosted a one hour session focused on the practicalities of setting up a measurement programme that will analyse both the quantity and quality of media.
The webinar featured insights from industry experts, Jeremy Thompson, CEO, Gorkana Group, Kelly Stepno, Lead Associate, Booz Allen Hamilton and Brendon Craigie, Group CEO, Hotwire PR. Key tips and advice from the session include: “Aspire to deliver game-changing insights to the business.” (Brendon Craigie, Hotwire PR)
“Create the “wow” factor for the C-suite, by positioning communications programs as problem-solving, opportunity-enhancing business strategies.” (Kelly Stepno, Booz Allen Hamilton)
"Aspire to measure everything you do to prove its value, showcase your efforts, and improve your work." (Jeremy Thompson, Gorkana Group)
CEO, Gorkana Group
Lead Associate, BAH
Group CEO, Hotwire PR
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